Wednesday, June 24, 2020

Curating

One aspect that comes to mind when I think of managing networked knowledge is resource curation. I have heard from instructional design practitioners that content curation has been increasingly showing up as a required skill in contract solicitations. While I have a general sense of what this means (I think of Pinterest as an easy-to-visualize representative), I thought I'd look into it more. I was surprised to find during a quick Google that it seems to be a very popular term in marketing. The resources I encountered first had some good tips on curating a professional presence online, which seemed doubly useful for this course.
While that wasn't the focus I originally set out to explore, I found some very helpful tips. While marketing research may not be the most 'academic' of research disciplines, it demonstrates its value in a very practical (...financial...) way. All of us who've taken the advanced instructional design and development class recognize that media and communication theories have been fundamental to the field of instructional design. Social media marketing and communication may well be equally valuable.
https://contentmarketinginstitute.com/2016/04/content-curation-strategies/ This site recommends leveraging 'underground' or lesser known content, framing the content to attract attention, and impressing original creators to help build cooperative networks. There are many specific tips throughout the article.
https://blog.hootsuite.com/beginners-guide-to-content-curation/ This site is hosted by a content curation software company. It does tilt toward self-recommendation, but is upfront about that and also shares information on other helpful content curation software packages. This site mentions the "social media rule of thirds" (and I think about it in the context of corporate training needs): 1/3 of the content shared should be personal brand promotion (maybe corporate in-house resources?), 1/3 should be curated content from others (maybe content from outside the corporation?), and 1/3 should be about relevant social media conversations (maybe relevant social media and in-house conversations?).

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